
 
 
While recent advances in processing power, miniaturisation and battery life 
have transformed most mobile electronics, one aspect of them has hardly changed. 
We still tolerate cramped PDA displays, laptop monitors that work only if you’re 
looking directly at them and mobile phone screens that are barely visible in sunlight. 
But a brighter future may finally be at hand, with new active matrix OLED displays 
that outclass traditional LCD screens in almost every way.
The LCD market is certainly one worth gunning for. This year, over 500 million 
LCDs will be fitted to mobile phones alone and, with the growth of photo messaging 
and 3G (third generation) services worldwide, nearly half of those will be full-colour 
displays. Manufacturers are relying on our hunger for ever more comprehensive 
mobile services to shift a new generation of PDAs and full-motion videophones, 
and Kodak hopes that its OLED displays will poach over $3 billion of LCD business 
by 2005.
The latest organic light emitting diode (OLED) displays offer vivid images and 
crisp video without the use of a backlight, and are therefore thinner, lighter 
and use less power than conventional LCDs. Patrik Bluhme, Marketing Director of 
Kodak Digital, explains: “The major advantage of OLED is its low power consumption. 
In an LCD the backlight is always on, whereas every OLED pixel is like a dimmer 
switch; rarely turned off but very rarely turned fully on.” OLED screens 
also have refresh rates up to 1000 times that of LCDs, making them ideal for showing 
video on camcorders, PCs and even televisions. A wider viewing angle of up to 
165 degrees means that screens are still fully visible from almost side on and 
OLEDs also boast superior contrast and colour reproduction. But the best thing 
about OLEDs is that they’re available right now.
This April, Kodak is launching the world’s first consumer product with an 
active matrix colour OLED display, the LS633 digital camera. Digital photography 
is currently witnessing a frenzy of technological one-upmanship similar to the 
one that fuelled the mobile phone explosion of the late ’90s. Up until now, 
much of the innovation has been based around increased image resolution, with 
built-in screens remaining small, heavy and power hungry. 
The LS633 is set to change that single-handedly, with a 2.2-inch OLED display 
that has over twice the viewing area of most rivals’, while drawing significantly 
less power. But it’s the wide-angle viewing possibilities that Kodak thinks 
will drive sales. “Our consumer research shows that the wow-factor with 
digital photography is not when the picture is being taken but afterwards, when 
everyone gathers round to see the result,” says Bluhme. “Everyone 
wants to see the image – and with an OLED display they can all do it at 
the same time, indoors or outdoors.”

The concept of OLEDs has been around for a few years and passive (largely monochrome) 
displays are already in the marketplace. Kodak is the first company to develop 
a full-colour, full-motion active display that’s both cheap and reliable 
enough for the consumer market. The fundamental difference between OLEDs and LCDs 
is that LCDs are transmissive displays, forming images by blocking light from 
a reflective surface or light source mounted behind the array. By contrast, OLEDs 
are emissive, with the material itself producing light through a process known 
as electroluminescence. This eliminates the need for a heavy and often eco-hostile 
mercury backlight. 
An OLED display consists of a stack of thin organic films sandwiched between two 
conductors. When a few volts are applied to the cell, injected positive and negative 
charges recombine in the organic polymer to produce light. Each of the organic 
layers is just a few hundred nanometres thick (that’s thinner than the wavelength 
of green light) and their precise composition is a closely-guarded Kodak secret. 
But creating light is only half the battle. In order to reproduce full-motion 
colour images, OLEDs need thin-film transistors (TFTs) similar to those used in 
active LCD screens. The result is a display in which each individual pixel can 
be set to an exact brightness, and that isn’t limited by pixel count, size 
or resolution. OLED displays are better than LCDs even when they go wrong, with 
pixels failing ‘dark’ instead of the noticeable bright point defects 
seen on damaged screens today. 
Although its power- and weight-saving features make OLED technology most attractive 
to mobile users, the improvements in colour reproduction, viewing angle and responsiveness 
mean that the lucrative laptop and large screen TV markets are longer term goals. 
Kodak showcased a 15-inch monitor at this year’s CeBIT show and an IBM joint 
research venture has already produced a 20-inch OLED prototype. 
With an estimated market of $30 billion for large screen TVs in 2006, it’s 
hardly surprising that today’s technologies are refusing to join Betamax 
video and 5¼-inch floppy discs in the museum just yet. Plasma screens are 
cheaper than ever, with 42-inch models now retailing beneath the magic £2,000 
barrier. And although LCD technology is getting long in the tooth, increasingly 
large scale manufacture is driving prices ever downward. “OLEDs will coexist 
with LCDs rather than replace them,” according to Kodak’s Patrik Bluhme. 
“LCDs benefit from a variety of active and passive technologies, and there’s 
still some way to go with hybrid transflective displays.”
Even the old cathode ray tube is set for a high-tech renaissance, with the development 
of super-thin sophisticated printable field emitter displays (FEDs). These comprise 
a series of self-assembling nanophase inks, dubbed ‘magic ink’, that 
can printed on to a glass substrate to create electron-emitting sites. When voltage 
is applied, these sites fire electrons into a phosphor screen to form images in 
the same way as a traditional TV, albeit without the bulky glass tube.
But even as the first OLED products screens hit the shelves, researchers are working 
on next generation systems that combine the new technology with advances in materials 
science. The Universal Display Corporation has operational transparent OLED (TOLED) 
displays that are up to 70% transparent when turned off, raising the possibility 
of smart windscreens with heads-up GPS navigation, TV-equipped specs or even windows 
where you can choose the view. 
Stretching the acronym even further are FOLEDs, folding OLEDs that can be made 
on materials ranging from flexible textiles to reflective metal foils. Roll-up 
electronic newspapers and chameleon-style adaptive clothing are two of the more 
esoteric products promised for the medium term. 
Such sci-fi concepts aren’t limited to high-tech labs. Researchers at the 
University of Tucson have succeeded in creating a simple OLED display using an 
everyday consumer inkjet printer. Inkjet printers direct bursts of ink as small 
as a few picolitres to within an accuracy of 25 microns. Replace the inks with 
the correct organic polymers and your home printer can be programmed to output 
complete OLED structures. Need a new screen for your PDA? Just print one out!
In the meantime, Kodak is already licensing OLED technology to a dozen display 
and device manufacturers around the world. More OLED cameras, phones and PDAs 
will arrive very soon, with high-end laptops hot on their heels. And if the quality 
of Kodak’s first screen is anything to go by, the future for OLED displays 
looks very bright indeed.
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